How To Write A Good Guest Article

Effective guest blogging requires more skill than just emailing the desired blog owners and asking to post. Today we will take a look on these issues and provide you with the best outcomes probable to succeed!

Where Do I Start?

Write about something that matters to you. The worst blogs are those written about topics that the author doesn’t understand and hasn’t grasped. These posts will often turn into mindless dribble. If you are unfamiliar with the topic make sure you get your head around it before putting pen to paper, or fingers to keyboard. Find out where your place of inspiration is and utilise this to get your ideas flowing. Before you start contacting blog owners, be sure that you have some quality posts ready to pitch. You have got to keep in mind that blog owners have thousands of worries about everything. Treat each point of contact as an opportunity to sell yourself and your blog.

Think Snappy

You want to ensure your blog is read, and when people are looking through numerous posts on the same topic you need to make sure yours stands out from the crowd. The best way to do this is by drawing people in with a snappy title that will get people reading, and follow this up with good quality writing which will keep them interested. If your article is of poor quality, readers will likely think that your blog is of poor quality as well.

Who is Your Audience?

A trick that many writers use is to think of one person and write for them. By utilising this technique you can ensure that every word you write will resonate with the person reading your blog, as you will have an idea of their personality and what they like. Talk to the reader as you would to a single person. Use words like you your and yourself. Leveraging this technique allows you to build a relationship with the reader in, and outside your article. Throw in a couple of jokes, puns, sarcasm, and anything else that would be appropriate.

Quality over Quantity

It’s much better to have 500 words of quality writing than 1000 words that don’t mean anything. Whilst thinking about quality it’s also worth noting that your guest blog isn’t simply about gaining links. A guest post is designed to be an informative and enjoyable piece for your audience to read. So don’t fill your post with lots of links, instead stick to just one or two, and leave them in your author byline. Follow these handy tips and you can ensure that writing your guest blog will prove worthwhile, and the hours that you have spent writing it aren’t wasted time.

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Source: Inspiration Feed

Image: Bonnie Chomica