How Virtual Assistants Can Find Their Target Market

Many VAs make the mistake of thinking they can help everyone. When you don’t focus on specific groups of people to connect with, you end up blurring the message you are sending out, and quite often you won’t be heard. Here are a few tips on how to determine who you should be targeting:

1.       Who do you want to work with?

Think about who you have worked with before. Men? Women? Corporations? Small business owners? Married? Single? Give your ideal client a description. You know the types of people you have worked with before, so think about who you found easy to work with, who you enjoyed working with (and why!). When you own your own business, it is very important to work with clients that suit you, and that you can work well with.

2.       Does what they do interest you?

Think about the things you like to do – if you have a hobby that you enjoy, you may consider looking for clients in that industry. If there is an industry that fascinates you, you may think about getting clients there. It’s important to have work that will motivate you to get going each day, and by looking specifically at industries or areas of interest that appeal to you, that can really make things easier. For instance, if you are interested in the travel industry, you may want to tailor your service offerings for independent travel agencies, so that you can do what you are good at, within an industry that is interesting to you.

3.       How can you help them?

Perhaps one of the most important pieces of targeting a market to provide services for, is to determine exactly how you can help them. You will want to think about the ways you can help your particular industry or clients with their business. Whatever it is that you offer, get very specific about how you can help them. Build a service package that appeals to their entire business, so they can see that you are the best person to work with them.

There are so many things to consider when looking for your target market, but by asking yourself these three questions to start, you can do a quick assessment of many industries to see if they might be the right fit for you.

From the viewpoint of a Virtual Assistant, did this article give you an idea on how to find your target market? Share your opinions with us!

Source: Self Growth

Image: Super WAHM!