Tips On Hiring Your Social Media Consultant
With the strong emergence of social media in the internet marketing world, every Tom, Dick and Harry has come out saying they are social media experts. If you do not ask the right questions you may wind up spending thousands of dollars and get no results. Here are 3 questions that you need to ask before you hire your Social Media Consultant:
1. When engaging in social media marketing will you keep my targeted audience in mind?
When I help my LinkedIn clients, I focus on their target audience. I research each individual potential connection to see if they could be a future prospect, referral source or joint venture opportunity. I focus on the quality of the connection, not the quantity because my clients do not care how many people I connect with them. They care more about how much money they are making from LinkedIn and their social media efforts.
2. Do you create a system to take the online conversation offline?
Many consultants do not take the most crucial step of any online social media connection — They fail to take the online conversation offline. You need to have a system in place that consistently gets your website and information in front of your prospects. You need to engage with them on many levels. And, you need to find ways that you can get them to take the next step in your relationship – and have a phone conversation with you.
3. How engaged are you in social media conversations?
The person you choose to handle your social media needs to know how to assess the conversations and find ways you can contribute. I spend time every day, scanning the LinkedIn Q & A boards and the different groups that my clients belong to. I look for opportunities that my clients can add value. I look for ways to spark healthy debates. That’s what effective social media marketing is all about.
Choosing the right Social Media Consultant for your business is a tough task. You have to evaluate the experience and personality of your applicants and try to discern if he or she will indeed be an effective consultant all throughout. The questions above will just serve as a general guide in selecting your Social Media Consultant. It is very important to be able to select the right person because social media nowadays already play a big role in the success of different businesses.
How do you ensure that you hire the best Social Media Consultant for your business? Share your ideas with us!
If you are on the lookout right now for Social Media personnel, you can check out the services offered by iStaffSource. This company can grant you access to various skilled Social Media personnel and other types of virtual workers needed for your business.
Hiring your Social Media Consultant can be made a lot easier for you. Just ask iStaffSource how you can find the best Social Media Consultant today.
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