Creating Customer-Based Social Media Strategy

Successful brands don’t simply speculate about their strategies, they visualize them. In its most basic form, strategy is the process of determining the best way to get from Point A to Point B.  As a business, your challenge is to overcome the obstacles that stand between you and where you want to be.  Taking the right actions helps to create a connection between your brand and your audience.  The more your content sparks the needs of your audience the greater the likelihood you will create real brand loyalty.

Relationships are the New Currency – Platforms are the Enablers

Social media is all about creating and energizing relationships.  However, does your business want a relationship with just about anyone who comes along?  Not really.  Your number one goal is to determine the audience with the best potential.  In order to focus on the “who” you want to reach, first decide on the “what” (identify your business goals and objectives).  Once you determine your goals and objectives, you realize that strategy begins with “who.”  Who are you targeting with social media?  Is it customers, prospects, analysts, the media, employees?

Create Personas to Increase Your Outreach & Engagement

What are personas?  Basically, these are models of the different user types who may buy or influence the purchase of your products. Your buyer personas will help you visualize your customers’ needs.  Once you understand your persona’s needs, you are in an ideal position to craft an engaging message strategy.  Goal number one is to deliver the right message to the right audience in the right place.  You will define the right “place” based on an understanding of your personas’ social media buyer behaviors.

How “Social Proof” Can Help Architect Your Social Media Marketing Blueprint

What is social proof?  HubSpot describes “social proof” as the concept whereby “people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior.” HubSpot’s social proof examples to use in your business marketing efforts include: social media mentions, social plug-ins, social media sharing/follow buttons, case studies and testimonials, user reviews and ratings, user generated content, social advertising and media, and blog mentions.

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Source: Blue Focus Marketing

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