Tips On Hiring Your Social Media Consultant

With the strong emergence of social media in the internet marketing world, every Tom, Dick and Harry has come out saying they are social media experts. If you do not ask the right questions you may wind up spending thousands of dollars and get no results. Here are 3 questions that you need to ask before you hire your Social Media Consultant:

1. When engaging in social media marketing will you keep my targeted audience in mind?

When I help my LinkedIn clients, I focus on their target audience. I research each individual potential connection to see if they could be a future prospect, referral source or joint venture opportunity. I focus on the quality of the connection, not the quantity because my clients do not care how many people I connect with them. They care more about how much money they are making from LinkedIn and their social media efforts.

 2. Do you create a system to take the online conversation offline?

Many consultants do not take the most crucial step of any online social media connection — They fail to take the online conversation offline. You need to have a system in place that consistently gets your website and information in front of your prospects. You need to engage with them on many levels. And, you need to find ways that you can get them to take the next step in your relationship – and have a phone conversation with you.

 3. How engaged are you in social media conversations?

The person you choose to handle your social media needs to know how to assess the conversations and find ways you can contribute. I spend time every day, scanning the LinkedIn Q & A boards and the different groups that my clients belong to. I look for opportunities that my clients can add value. I look for ways to spark healthy debates. That’s what effective social media marketing is all about.

How do you ensure that you hire the best Social Media Consultant for your business? Share your ideas with us!

Source: Site Pro News

Image: Nearshore Americas