iPad Publishing systems have been Disappointing Readers

Some iPad users have publicly voiced their disappointment with the way their digital magazines look, but that’s a thing of the past with the MagCast Publishing system. Of course the option is always available to read the print copy instead, but let’s be honest – nobody wants a pile of magazines lying around the house when they can all be neatly stored on your iPad. That’s something magazine publishers should remember when they consider their media options.

Many different types of publications, from large, popular magazines to smaller membership magazines, customer newsletters and more can be published in digital format and delivered directly to your readers’ iPads. Not only does it save on printing costs, but it is also environmentally friendly and instant. Readers can take their magazines with them wherever they go, because it is right their on their iPads.

List Building inside your Magazine

Imagine a feature that allows you to build your list right in the magazine publication. Imagine magical delivery, video inside a magazine. Imagine retina ready images on 3rd generation iPads… Now imagine what this will do to your company’s brand reputation.

There are several ways in which you can prepare your publication for use on an iPad. Most of these automated tools transform your magazine from its current format into ePub format, which is not always optimally formatted, causing it to look awkward when viewed on the iPad.  That’s why you should look for a system that doesn’t follow a standard conversion.

Select the System that has the Best Processes

Look for a system that selects the best process for your source document. A system like MagCast would use a combination of tools created by dedicated professionals who are specialists in their field to ensure that your publication not only looks good, but delivers an engaging reading experience for your readers.

iPad magazines can be created in any design platform you prefer, including those that can output to PDF. Once you upload it to MagCast, you can optimize it; adding videos, pictures, clickable links and additional HTML snippets is is as easy as can be. iPad magazine readers love an engaging read and you can use this optimization to truly capture your audience and convert readers into buyers.

Access Your target Audience

Converting large blocks of content is simple too and you can easily allow access to your target audience through the optimization dashboard. Whether you want to publish a subscribers only magazine or one that is freely available to everyone, or even a special edition,  the option is yours.

Once you have completed your optimization, your freshly pressed magazine will be sent to the App Store. From there it is available to millions of readers across the globe, as per your selection of settings,  spreading the word and creating brand awareness for your business.

Marketing is the Essential Element

Marketing is an essential part of iPad publication, so be sure to select a publisher that understands the importance of magazine marketing. Your publication should connect with your readers and drive more sales. Understanding how your readers interact with your magazine is valuable in creating future publications.

Unless you have access to readership statistics on your iPad magazine, you are wasting your time. You will not know who is reading your magazine and what it is they like about your publication. Find a publisher that gives you access to your total app users, total subscribers and the amount of people subscribed to your bonus codes. Add your magazine to your Google Analytics to get in depth info on your total reach and the time your audience spends reading your magazine, to name but a few exciting resources.

The New Frontier in Online Publishing

I don’t know about you, but this new frontier in online publishing has me raring to go publish my magazine on iPad right now! The potential is astronomical and it is so simple. If you don’t have the time or inclination to create your own iPad magazine, you can hire the digital publishing experts at iStaffSource.com to do it for you. To partner with iStaffSource.com for your digital ,agazine project, leave your best email  below.