With Digital Technology We can all be Magazine Publishers

Magazine publishers can now create reader experiences for subscribers who are on-the-go. Technology allows you, me and the average guy on the street to create, share and monetize publications for Apple  iPad users, allowing interactive reader experiences and enlivening the editorial content.

Everyone can now engage readers using interactive tools and multimedia, turning the average reader experience into a multi-sensory engagement. This has been shown to not only attract more readers, but to retain committed readers as well as advertisers, amplifying your revenue opportunities. Insightful statistical data and Google Analytics incorporation allows you to give detailed insight into readers’ reactions to advertisements and advertorial data. This helps you to capitalize on advertorial ad-spend by giving advertisers accurate and detailed insight into reader behavior in order to improve impact.

iPad Magazines Support Social Engagement

iPad publisher tools allow you to support social engagement among your readers and to stimulate debate and conversation through forums and surveys. Links to sales pages can be added directly to the pages of your magazine and accessed by readers through the in App browser tool.

Publishers are seeing great success with placing their digital magazines on the Newsstand iPad platform. From complex digital magazines to basic publications, companies are realizing the importance of delivering their information to an audience who is ready to spend money on their products. Some publishers merely convert their print editions into turning-page online versions, using the same PDFs as the original files.

Important to Choose the Right Publishing Tools

However, it is important to choose the right publishing tool to correctly format your magazine in order to get the optimum reader experience. Nobody wants to zoom in and out to read a magazine. At the same time, publishers should guard against making their publications too interactive, using too much video and animation in their iPad publications.

While certain large publications have seen great results with their print-media replica iPad magazines, there is some merit to social engagement with more evocative elements. A link here and there, some video with a certain article and eye-catching images will go a long way to enticing readers to visit advertisers’ websites and to participate in surveys and subscribe to future editions. The key to most publications is to make a profit and this is often achieved by giving readers a voice.

Easy Access to iPad Publishing

Any publisher can now break into the iPad publishing market with affordable and user-friendly software. They make various upload and design options available to you, whether you opt for the print-replica style or go for a fully interactive ePub. The cost of publishing on iPad is much lower compared to standard print media publishing and distribution and many publishers have seen an increased return on investment with iPad publications.

Programs such as Magcast offer a full-spectrum marketing package for you to track advertising, readership and distribution information. The added advantage of list-building tools further help you to establish a following of loyal subscribers, further increasing your revenue opportunities.

Almost any design application file, including the common PDF file can be uploaded and translated into app ready files. The uploaded files can then be edited, adding interactive elements such as retina ready graphics, video and links, that can be accessed via the in App browser functionality.

Explore Your iPad Magazine Options

As a newbie to iPad magazine publication, experts suggest that you do research and ask for different opinions both from other publishers and iPad users who read online magazines. Experiment with different options while keeping the basic formatting and color schemes the same, thus building your company’s branding.

The one thing that is constant, is the fact that iPad magazine publications are the way to go if you want to increase your readership and subscription base and increase your return on investment. At iStaffSource.com, you will find experts who can create captivating iPad magazines for you.

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