The Threat of Technology on Media Unfounded

Fears that the publishing and readership industries would die down as a result of technology are unfounded. More people are taking advantage of digital media to catch up on reading, which would otherwise not happen. Let’s face it, carrying an iPad with all your favorite magazine subscriptions on it is much easier than a tote filled with bulky paper magazines.

There are so many tools available for you to use to read digital magazines these days. As a publisher, you have eReaders, tablets and smart phones at your disposal to get content out into the marketplace. This means that you can get your information out to millions of people at a fraction of the cost of traditional printed media. (more…)

While some consumers are not happy with the look and feel of digital magazines, MagCast can change all of that for you. Using MagCast gives the best digital magazine ever. Going digital beats having piles of old magazines lying about the house gathering dust and taking up space. It is far simpler to store and read a magazine on an iPad.

Digital publishing provides much more flexibility than hard copy magazines

Publishers enjoy flexibility when publishing digital magazines. They can publish newsletters, small magazines and even the larger more popular ones. Environmentally friendly and cost-effective, digital magazines are certainly the way to go. Readers love them as they no longer need to carry piles of magazines when they feel like reading. This is great for readers who do a lot of public commuting.

Take branding to new levels with digital magazines

Publishers can enhance their brand with all the technology that MagCast provides. This includes list building, images and videos which are all designed to enhance the readers’ reading experience. (more…)

Grab Your Opportunity to Publish on Apple iPad

Long term publishers have grabbed onto the opportunity to publish digital iPad versions of their long-standing print magazines, with much success. However, the iPad has opened up a whole new market for new publications that are made for that purpose alone – to be viewed only on mobile devices. From dailies, weeklies and monthly publications and magazines, publishers are taking advantage of the opportunity to get their wares touted to a wider-than-ever global audience across the age and industry spectrum.

However, this doesn’t mean that traditional publishers can’t capitalize on their print editions. Print magazines can be digitized by being uploaded to MagCast the digital publishing platform designed for iPad devices. From there publishers can add all the bells and whistles, such as images,  video or audio clips. Additionally, they can add URLs to social media platforms, sales pages or any other type of website of your own or that of an advertiser with links in the magazine.

However, be careful not to include too many interactive widgets so as to distract readers from their primary reading experience. The digital story-telling approach should still allow readers to enjoy doing just that – reading. The media-rich capabilities should enhance the readers’ experiences, not change it into something different. (more…)

Digital publishing has taken the world by storm and app developers and designers are taking out all the stops to create new trend-setting innovations. The aim is to be ahead of the competition and to create evocative new ways to capture readers’ attention and increase their subscription base.

Publication portals such as MagCast allow for a wide range of interactive tools to be used within your magazine and opportunities to engage with your audience through amazing video and audio as well as captivating, retina-ready images.

However, there are certain things to consider when you author your digital publications in order to make the most of the tools at your disposal.

Video & Audio

iPad publications call for flawless brilliant images. The iPad screen is small, unlike a page in a print magazine where the reader’s eyes gravitate towards the text on the next page. On an iPad, an image garners the reader’s full attention, and as you know, a picture says a thousand words. So be sure that your images are pixel-perfect. If you have good photography equipment, or a professional photographer, you are in luck. In addition to video and audio, be sure to capture stills, too. The creative director will usually decide whether images and video should be in portrait or landscape, with the latter being the most commonly applied to most uses. (more…)

MagCast Makes Publishing Simple, Fast and Cost Effective

Digital publishing has been considered to be expensive and therefore prohibitive for many publishers who lacked the technical skills to create, develop and optimize digital publications. MagCast has removed these obstacles for publishers as the system makes publishing digital magazines simple, fast and extremely cost-effective.

Publishing with MagCast is easier than you might imagine and you are able to publish incredible looking content that readers will love to read and subscribe to for more. (more…)

Publishing Industry is Experiencing Rapid Change

Magazine Publishing industry has been going through a rapid change for last 5 years, especially Digital Magazine industry. Magazine publishing is enjoying something of a digital renaissance. It’s a silent revolution which has already transformed the digital publishing industry. But what we have learnt from having gone through the experience? We have come to know that digital publishing is now depending on Apple’s Newsstand for iPad readers.

The industry seems to be counting on iPad as a lifeline. iPad enables users to access over 5000 magazines and newspapers. So publishers need to readjust their publishing strategy and desperately needed a platform which would help them deal with the changing environment.  MagCast Digital Publishing platform is the answer. It offers an all-you-need publishing system to publish your digital magazine within weeks. But the most important thing is that their process is unbelievably easy and reliable to use. (more…)

The World is Changing to Digital!

The change has already begun. Change is accelerating now and it will continue to accelerate. You can sense this change in each and every aspect of human life, even in the Digital Publishing World. It’s a silent revolution which has already transformed the publishing industry. Traditional publishing process and strategy have become outdated and less effective.

We have entered in a new era called Digital Magazine Publishing. And MagCast, a revolutionary platform for any content provider wishing to create a iTunes Newsstand magazine, is one of the leading service providers who has made the process unbelievably easy for you. MagCast has proved itself as a leading player in revolutionizing the delivery of any form of content via a single platform. (more…)

Apple iPad is a Brilliant Publishing Opportunity

Everybody knows the advantages of publishing to the Apple iPad. It is a brilliant opportunity to connect instantly with thousands of likeminded users across the globe. Whether you are a writer, photographer or just an ordinary individual who feels they have interesting content to share,  you can instantly convert your content into a money making tool by publishing it to the iPad.

There are loads of apps available on the market, which claim to assist you in publishing freely to iPad. Most of them will instruct you to convert your content into an ePub format and publish it across the web. This is also the primary reason why, while there are zillions of magazines storming iPad, not all of them can boast of that “x” factor, which is required to keep the readers engaged and, which in turn, will make the publication popular. In short, what most self made publications lack is the professional touch of somebody who understands this industry. (more…)

MagCast is a powerful digital magazine software with many great features that you can use to turn your magazine, brochure or digital catalog into an iPad edition that matches your style. Most importantly, using digital magazine software creates a fresh new online reading experience for your readership base. It takes the ordinary print magazine and turns it into a rich digital media experience.

Digital editions ensure that you reach all your readers and build a bigger subscriber base at no additional cost to you. This in itself holds a massive opportunity for publishers wanting to expand into a larger global audience without the costs associated with physical magazine printing and distribution. It is as simple as taking your current print magazine source files and optimizing them online by adding digital enhancements and interactive tools and then converting it into an ePub file, which is distributed via the Apple iTunes Newsstand distribution portal. Readers will be able to access their subscriptions anytime via their mobile tablet browsers. (more…)

Traditional Magazines are not suitable for New Digital Devices

Traditional publishers create huge digital facsimiles of print magazines.  But these digital magazines have some common problems.

• They need manual download.
• You need to notice every time a new issue of a magazine is available.
• Expensive content.
• Large sized downloads of digital magazines.
• Poor image rendering.

Apple’s Newsstand App Solves the Digital Dilemma

Apple’s Newsstand has solved all these problems. Once subscribed to a Newsstand app, any new issues are pushed to you automatically, without any action from you. But how to publish a digital magazine for iPad? MagCast, a revolutionary digital magazine creator, has made the whole publishing process so easy that anyone can publish their magazine very quickly! It enables content creators to create and distribute interactive digital iPad applications via Newsstand. When you publish your magazine with MagCast for Newsstand, Newsstand just delivers the magazine to the iPad of your subscribers. (more…)