Savvy publishers are taking the world by storm, using magazine publishing apps for the iPad to reach more consumers in a shorter space of time. The reason for the success of iPad publishing through the Apple iTunes Newsstand is that it delivers a truly intuitive user experience which current readers love to share with their friends via social media. Creating a larger readership for publishers without the extensive costs of printing and distribution is easy with iPad publishing.

However, the main benefits of iPad publishing indirectly come from the fact that consumers enjoy the reading experience more than they enjoy reading a print magazine. By promoting to this growing audience of tech-savvy readers, you can reach a new audience of people who have not read before.

Here are some additional benefits of iPad publishing via MagCast:

Simplicity

Using MagCast is as simple as 1-2-3. New publishers must open a MagCast account.  After creating your magazine in any desktop publishing or graphic design program, you can convert the file to .PDF. The PDF file will be uploaded onto MagCast and converted to a publishing file. Adding enhancements is easy, as you can add retina-ready images, audio or video clips and even URLs that can be opened using the in-app browser functionality.

Sales Control 

The publisher controls everything in their account 24/7. As a publisher you will set your price and select the distribution options, which include free-for-all distribution, subscriber only editions, special editions and paid magazines.

Visibility

Publishers can create magazine apps that are distributed via the App Store. iStaffSource staff can create custom apps that match your company’s branding and image, creating a fully rounded user-experience while maximizing your marketing exposure.

Marketing

MagCast has a great marketing function that helps you to track and manage your readers. From distribution to sales, you are able to track everything in-between when you connect the app to your Google Analytics account. Additionally, MagCast can help you to add to and to keep track of your subscribers list, which is a great source of future revenue.

By making these facilities available, you can invite your readers to take part in social sharing, polls and conversations, which further builds brand awareness surrounding your business.

Revenue Building

Revenue is, of course, the greatest benefit where iPad publishing is concerned. The greater app market offers excellent exposure for your digital publication through the Apple iTunes Newsstand.

What should you consider when planning to deliver digital editions?

Firstly, the size of your print magazine will bear some relationship to your market on your digital edition. Magazines with a higher offline readership will usually have a higher online readership, as well.

iPad publishing is still an emerging market, despite some larger publications selling millions of copies every month. The fact that market penetration is still in its early days, is to your advantage. Getting into an emerging market is strategically very wise!

While your current readership may consist of only 5% iPad owners/readers, you should expect that number to grow substantially. Additionally, there is the wider Newsstand audience that has not yet been exposed to your print magazine, who might like to read it on their iPads.

The iPad ownership market is growing daily. Now with over 100 millions owners and these users are buying more magazine apps for their iPads than they do for smartphones.

Outsourcing your magazine publishing makes it easy

Outsourcing your iPad publishing to iStaffSource.com is simple. iStaffSource are the MagCast platform iPad publishing professionals.  They will use your MagCast account to easily and cost-effectively create a magazine app for your business. These tools offer great functionality to create a readable and straight-forward magazine that your readers will love.

This will revolutionize the way in which you have previously distributed magazines, and it will add a new dimension to the way in which your readers read and interact with you and your advertisers. So that you too can become a disruptive magazine publisher!

For more information about how iStaffSource.com can help you with your iPad magazine publishing, leave your email in the optin box below and we will give you immediate access.