Advantages of Digital Newspapers and Magazines is Endless

The list of advantages of digital newspapers and magazines is endless, however here are some of my favorite ones.

You can easily reach a global audience with digital newspapers and magazines. Even if your loyal subscribers relocate, they are still able to access your quality content anywhere around the world.

Digital newspapers and magazines will never replace hard copies as most people still want to have a printed copy. Close to 90% of digital newspaper and magazine readers have indicated that they want to have access to a printed copy.

iPad App Publishing has Increased more than 10 fold!

iPad App publishing has increased more than 10 fold since 2010 with many of these digital publications having originated from printed newspapers and magazines.

iPad users have easy access to digital newspapers and magazines. This is largely due to the fact that publishers are able to quickly create and publish quality content for readers to access. Many people love the benefits that technology provides, not least of all the speed at which publications can be accessed. One click and your market has access to all the latest news, fashion and gossip that you can conjure up.

Subscribers Read Instantly

More than 50% of digital newspaper and magazine subscribers read them on the day that they receive it. This is great news for advertisers as their message is getting out their faster than ever before. As a publisher, you no longer have to incur the costs involved with unsold stock. Not only was this incredibly expensive, but it provided you with a logistical nightmare in terms of getting rid of all the unsold hard copies.

Customers will enjoy being able to communicate directly with you. You have software that enables you to track readers’ engagement with the newspaper or magazine. This information is captured and will give you a wealth of information regarding your readership’s needs and wants. With this feedback, you are able to continuously evolve your publication until it satisfies your customers’ needs.

Your Advertisers get Accurate Feedback

Digital newspapers and magazines give you the ability to provide accurate feedback to your advertisers. You are able to see precisely how many readers have clicked on the hotlink within the advertisement.

You are able to enhance the quality of advertising in a way that cannot be done with hard copies. Interactive links, sound and videos are just some of the resources at your disposal to achieve this objective. Research has shown that more than 70% of readers report noticing these adverts by either reading them or tapping on them. This gives a huge advantage over traditional publications.

User Friendly Publishing Software

The resources and software at your disposal, take publishing digital newspapers and magazines to new heights. These are user-friendly and make your job of publishing an absolute pleasure. It is simple to create an online flat plan of a printed newspaper or magazine.

Software developers understand what publishers and consumers need and have therefore created suitable software that meet their needs. They are constantly updating software in order to enhance the user experience for both publishers and readers. Developers welcome any constructive feedback that will enhance this process any further.

Digital newspapers and magazines offer much more flexibility with regards to layout than printed publications. There is no limit to how many pages you can use with these publications. Printed copies do present this problem and they do restrict the layout to a large extent. The cost factor for using more pages in printed publications does not apply to digital publications. You have more freedom on every level to create just the look and feel that you want to.

Don’t Let Technical Issues hold you Back

Converting printed newspapers and magazines to digital format is only a few mouse clicks away. However, if you need to outsource the work to an experienced expert, look no further than iStaffSource.com. They have the expertise and resources to convert your content into a brilliant digital publication.  Access more information about iStaffSource.com services today by leaving your best email below.