The Threat of Technology on Media Unfounded

Fears that the publishing and readership industries would die down as a result of technology are unfounded. More people are taking advantage of digital media to catch up on reading, which would otherwise not happen. Let’s face it, carrying an iPad with all your favorite magazine subscriptions on it is much easier than a tote filled with bulky paper magazines.

There are so many tools available for you to use to read digital magazines these days. As a publisher, you have eReaders, tablets and smart phones at your disposal to get content out into the marketplace. This means that you can get your information out to millions of people at a fraction of the cost of traditional printed media.

Subscription based publications are on the increase

Good news for publishers is the trend towards digital subscriptions is increasing rapidly and this means increased advertising revenues for you!

Technology is varied and can present some challenges, so do your homework carefully.

Publishers do face the challenge of determining which technology works best for consumers. There are  so many options out there. New publishing systems are developed with this in mind. They are created to easily adapt to various digital platforms and modules to enhance the user-experience. Choosing the best possible publishing portal will ensure seamless integration with different hardware technologies.

Publishers  have access to so many tools and these are growing in numbers daily. It can therefore become quite daunting to establish the best options. Finding a system that suits your skills level as well as your budget can be tricky, as some options require the skills of a seasoned developer to operate. This is why it is important to do your homework with regards to which technology to make use of.

Work with the easiest platforms available to you

Try to find a drag-and-drop platform as that is probably the simplest to use, yet highly effective. They are easy to use and work nicely with most uploaded design file types. It should be easy to import documents from your hard drive or from cloud based design portals and to then add your enhancements. To date the MagCast Platform is the frontrunner for publishing on the Apple iPad.

The greatest advantage to this platform is that you won’t break the bank using it. MagCast is cost-effective and a nice way to ease into the market and engage readers through various marketing widgets.

Feedback is provided via built in simulators regarding the look and feel that you are attempting to create.

Engage the Services of Professionals

When designing a professional digital magazine, you may want to engage the services of a seasoned publication specialist from iStaffSource.com. Their contractors have worked with various systems and have analysed a lot of data, using the built-in tracking software of systems like MagCast.  They are also highly skilled in all things iPad, which means that they will be able to create a magazine with the correct formatting and smooth functioning.

A creative designer will be able to design your source file, which the publications specialist will then upload to the publishing system and optimize with any graphics, videos, and links to your website. If you want to add any links to advertisers’ pages or surveys and social media accounts, now is the time to let the contractor know. Once you are happy with the publication, it will be converted to a publisher platform like MagCast. This file will then be transferred to the Apple Newsstand from where readers and subscribers can access it.

There has Never been a Better Time!

There has never been a better time to expand your magazine’s readership to the global audience of engaged, interactive readers. More people are buying iPads every day and they are a huge potential audience for you. Contact iStaffSource.com today to publish your digital magazine by leaving your email in the box below.