Traditional Publishing is Under Pressure

Competition and economics have caused much turbulence within the magazine publishing industry. This has forced publishers to innovate to find new and better ways to get their publications into the hands of their consumers. Digital publishing has enabled them to access a wider market at a fraction of the costs of traditional magazine printing and distribution.

Consumers can search for content from a number of digital news stands, such as the iTunes Newsstand on their iPads and this is exciting for readers who don’t want to carry around bulky magazine issues.

Magazine readers are changing the way they access information and content

Readers use iPads to access many of the less popular publications that are out there. It is not only popular magazines that benefit from digital editions. If you are a publisher, this could mean a significant boost to your income without the normal costs of producing hard copy magazines.

Initial publications published to iPads were mainly technical, with layout and formatting not what it should have been. MagCast the App publishing platform for magazines, has revolutionized this to ensure that consumers and publishers enjoy high quality publications. Readers really took to the fact that they could easily transport their magazines and read them as and when it suited them.

Sourcing digital magazines has never been easier

It is easy for readers to source their favorite publications online. Distribution platforms contain literally hundreds of thousands of magazines for them to read. Many customers enjoy subscribing to magazines and this presents a great opportunity for publishers and advertisers alike. The publication system contains these various distribution settings.

Get your publication out nice and early

Research shows that many of the publications are downloaded first thing in the morning. This is so that consumers can read the publications while commuting to and from work (assuming that they use public transport). This saves consumers from having to carry loads of physical magazines with them on their daily commutes to and from work. Soon, other people will latch on to this convenience and your subscriber base will begin to increase rather dramatically.

Enhance the user experience by optimizing your content with short videos,  retina ready images and links. Do not overdo this as too much will destroy the objective that you are trying to achieve. Readers do not enjoy reading publications that are too “busy”. Some publishers choose to simply reproduce their printed magazines into digital format. At the end of the day, it is wise to stick with what has worked in the past and introduce changes subtly.

Cater to your market’s needs and wants

Listen to what your market wants in a digital publication. MagCast is just the platform to help you to deliver what your market wants and needs. You can create a winning publication, no matter how big or small your market is. Aesthetic enhancements are simple when use MagCast’s tools and resources. You can also build a subscribers list with these resources. You will have access to statistical data which will help to increase your subscriber base and give you the edge when it comes to selling advertising space. Advertisers will relish this information and will want to pay you to advertise for them.

There is no better time!

There is no better time to become involved in the wonderful world of digital publishing. Subscriptions are on the increase as more people become aware of the benefits of reading magazines in digital format. Get going today and create your first digital magazine.

MagCast have a custom made app to publish and distribute your magazine and this can be done without any special technical skills too. If the technology is too complicated for you, then talk to iStaffSource.com because they are the experts at publishing MagCast magazines.

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