The Introduction of the Mini iPad is a Winner for Advertisers

With the growth in Mini iPad users and the trend to ePub magazines and publications, there is a great arena for publishers who want to capitalize on advertising revenues. MagCast has become and important player due to the fact that it is a platform that allows publishers to get publications out to the market place quickly onto the iPad using the Apple iTunes Newsstand.

Applications are designed to perform certain functions and are sold and freely distributed by the millions around the world. This gives devices the ability to be transformed into almost anything. Functioning as a magazine reader is one of the most useful features of the Mini iPad. This is what makes publication systems such as the MagCast so powerful.

MagCast has Revolutionised Digital Publishing

MagCast will revolutionize the way publishers do business in the future. Publishers are able to capture useful data that can help them and their advertisers to sell their wares more efficiently. The key is to create relationships between publishers, advertisers and end users so that all parties experience an optimum user experience.

Many consumers are moving towards digital devices to read information. One reason for this is to keep costs of buying hard copy publications down. Many other people are understanding the importance of looking after Mother Earth and are attempting to keep using paper down to a minimum. This is great news for digital publishers as they can access a much wider market quickly for a fraction of the cost of traditional printed media.

Read Content on the Go

This technology has enabled users to read content while on the go using their mobile devices with ease and comfort. Readers can be engaged in publications easily with all the multimedia tools that are available. These tools have helped in attracting the right type of readership that will continue to subscribe for years to come.

Publisher are enjoying the Results

Publishers are enjoying tremendous results by publishing their content using MagCast. Advertisers are seeing the power and results of delivering their messages using this user friendly system with intelligent statistical tools that can be incorporated with Google Analytics.

Tools to create the best reader experience

Many publishers have converted old magazines into digital format and distributed them in digital format. There is a fine balance to using tools and widgets to get the message across effectively. Too much interaction in the form of videos and other multimedia tools can be offputting for certain readers.

Win-win scenario for readers, publishers and advertisers

Readers want value-for-money content delivered to them fast and regularly. Publishers want the content to be read so that they can increase their subscriber base and advertisers want branding and products or services sold. Choose the most suitable platform to bring all of this together.

Publishers and advertisers are starting to grasp just how powerful digital publishing really is in terms of making money and building strong brands.

Publishers relish the thought of engaging their print media readers and engaging them online as well as offline. Now is the time to capture a new market of readers without having to forsake the existing client base. It allows them to take publications where they should have been going in the first place.

Hire the Professionals

When designing your publication, be careful to not make it too interactive. Many readers still enjoy reading, even if it is on their iPads. Only add videos and interactive widgets where they are absolutely needed, instead of on every page.

If you have a hard time using your MagCast publication software, you can hire the professionals from iStaffSource.com to do it for you. For more details about their services, enter your email below for immediate access.